Vinculación de experiencias didácticas con el entorno laboral a través del pensamiento creativo en la licenciatura de diseño gráfico

Elvia Mónica Rodríguez-Alonso

doi:10.22201/fesa.figuras.2021.2.3.170

Linking Didactic Experiences with the Work Environment Through Creative Thinking in the Graphic Design Degree Program

Authors

Elvia Mónica Rodríguez-Alonso National Autonomous University of Mexico (MX) https://orcid.org/0000-0003-4277-9211

DOI:

https://doi.org/10.22201/fesa.figuras.2021.2.3.170

Keywords:

Graphic design, Methodological process, Creativity, Creative strategy

Abstract

The present didactic review exposes the development that was used in the advertising campaign subject for the degree in graphic design at FES Acatlán, same that for this occasion, invites us to participate through a call with 9th-semester students with Universidad La Salle, in 2017 where it is possible to verify the success with the results obtained.

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Author Biography

Elvia Mónica Rodríguez-Alonso, National Autonomous University of Mexico

Passionate for graphic design, creativity, marketing, advertising, and strategic planning. Her professional career has been developed mainly within the pharmaceutical industry and the consumer industry in areas such as Creative, Planning, and Customer Service, in companies such as Ogilvy & Mather, Cegedim Relation Management Mexico, Morfina Comunicación, among others.

At the same time, for over 18 years she has worked as a Professor at FES Acatlán, UNAM for the Graphic Design major, teaching subjects such as illustration, editorial design, degree seminar, management skills, design management, advertising campaign, mainly.

She holds a Master’s degree in Organizational Management (MBA), from the Posgrado de la Facultad de Contaduría y Administración de la UNAM.

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Published

2021-06-24

Issue

Vol. 2 No. 3 (2021): July-October 2021

Section

Critiques (Resonances)

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

All works published in FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN are subject to an Attribution-NonCommercial-ShareAlike 4.0 International license. Authors are owners of their articles and can republish them in other media, provided that they communicate it to the editors and indicate the texts were originally published in FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN

How to Cite

“Linking Didactic Experiences With the Work Environment Through Creative Thinking in the Graphic Design Degree Program”. 2021. FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN 2 (3): 180-85. https://doi.org/10.22201/fesa.figuras.2021.2.3.170.