La didáctica híbrida en proyectos integradores de Diseño Gráfico

Ana Fabiola  Gutiérrez-Guzmán

doi:10.22201/fesa.26832917e.2022.4.1.244

Authors

Ana Fabiola Gutiérrez-Guzmán Universidad Nacional Autónoma de México. Facultad de Estudios Superiores Acatlán Mexico https://orcid.org/0000-0002-1241-5102

DOI:

https://doi.org/10.22201/fesa.26832917e.2022.4.1.244

Keywords:

Integrating Projects, Hybrid Didactics, Global Competences

Abstract

The implementation of integrative projects as part of learning based on real cases and learning strategies of hybrid didactics has allowed graphic design students to work in multidisciplinary teams in the creation of graphic and audiovisual communication proposals that serve to design campaigns for social diffusion and action and socially responsible design collectives in connection with public and private institutions and companies. Hybrid didactics have been present in the phases of the project work process since they require gathering information, systematization, and the use of specific technical and technological resources, in addition to the generation of a work environment that the formation of virtual teams with which to share information and provide feedback on the work done. The objective is the development of skills and attitudes for collaborative work and global skills in the student.

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Author Biography

Ana Fabiola Gutiérrez-Guzmán, Universidad Nacional Autónoma de México. Facultad de Estudios Superiores Acatlán

BA in Graphic Design from the Facultad de Estudios Superiores Acatlán of the Universidad Nacional Autónoma de México (UNAM), she has a Master's degree in Education and Teaching from the Universidad Tecnológica Latinoamericana. Deputy graphic editor and creative director for Grupo Editorial EDICOBIISA from 1996 to 2000 and for publishing houses and Internet companies in the area of Information Technology. Academic at FES Acatlan since 2001 and from 2005 to 2009 in charge of the Technical Secretariat of the Graphic Design degree program, later as Program Coordinator. She promotes the participation of students in cultural activities, research projects focused on socially responsible entrepreneurship and innovation and links with the labor field for institutions and public and private organizations, applying her experience in the professional field as a freelance designer. Among her priorities as a teacher is to encourage student participation in multidisciplinary integrated projects, and in the design and implementation of outreach campaigns and social action. She has been involved in research on Sustainability, Human and Intellectual Capital, Use of Resources and Alternative Materials in Printing Techniques and Packaging Design. Among the conferences and forums in which he has participated, he emphasizes the impact that divergent and innovative proposals have on teaching in higher education. Lecturer: TEDxUNAM Acatlán "Beyond the creative impact to innovate"; "Socially responsible professionals: beyond philanthropy or social action". VI Multidisciplinary Research Congress: Challenges of sustainable development of the 2030 Agenda.

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