Etnografía digital: alcances y límites de una propuesta metodológica: Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis y Jo Tacchi. 2019. Etnografía digital. Madrid: Ediciones Morata.

Fernando Martínez-Vázquez

doi:10.22201/fesa.26832917e.2026.7.3.494

Digital ethnography: scope and limitations of a methodological proposal

Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis y Jo Tacchi. 2019. Etnografía digital. Madrid: Ediciones Morata.

Authors

Fernando Martínez-Vázquez National Autonomous University of Mexico. Facultad de Estudios Superiores Acatlán. Colegio de Ciencias y Humanidades, Plantel Naucalpan (MX) https://orcid.org/0000-0002-5454-5714

DOI:

https://doi.org/10.22201/fesa.26832917e.2026.7.3.494

Keywords:

Ethnography, digital ethnography, investigation, communication, anthropology, social sciences

Abstract

The following review describes the book Digital Ethnography’s content. Principles and Practices (2019) by Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi. The conceptual theorical debate, areas of application, methodology, and scope and limitations are explained. In addition, relevant aspects for specialists in communication, anthropology and social sciences are highlighted.

Downloads

Download data is not yet available.

Author Biography

Fernando Martínez-Vázquez, National Autonomous University of Mexico. Facultad de Estudios Superiores Acatlán. Colegio de Ciencias y Humanidades, Plantel Naucalpan

He holds a master's degree in Antropología Social from Universidad Iberoamericana. He holds a bachelor's degree in Periodismo y Comunicación Colectiva from the Facultad de Estudios Superiores (FES) Acatlán (UNAM). Coordinator of the Comunicación Social y Humana diploma course at Centro de Formación Continua, Colegio de Ciencias y Humanidades (CCH). He also coordinates the diploma course Investigación en Comunicación and coordinates the seminario Prácticas Comunicativas, Producción y Circulación de Bienes Culturales, both at FES Acatlán, UNAM. He has taught and designed a variety of courses aimed at teachers in the field of Communication.

He works as a professor in the Comunicación Master’s Degree at Facultad de Ciencias Políticas y Sociales and at FES Acatlán; he is a master’s degree professor in the Docencia en Educación Media Superior Master (Madems), as well as in the Communication major at FES Acatlán. He is the coordinator of the books: La urdimbre escolar: palabras y miradas. Alumnos (UNAM-CCH 2016), La urdimbre escolar: palabras y miradas. Maestros fundadores (UNAM-CCH 2018) and La urdimbre escolar: palabras y miradas. Caminos de la investigación (DGAPA 2020); and he has published a variety of articles in several magazines.

References

Cobarrubias, Karla Yolanda, Ana Bertha Uribe y Angélica Bautista. 1994. Cuéntame en qué se quedó. La telenovela como fenómeno social. México: Editorial Trillas.

Pink, Sarah, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis y Jo Tacchi. 2019. Etnografía digital. Madrid: Ediciones Morata.

Downloads

Abstract 0
PDF (Spanish) 0
Visor XML (Spanish) 0
ePub (Spanish) 0

Published

2026-07-01

Issue

Vol. 7 No. 3 (2026): July-October 2026

Section

Resonances / Critiques

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

All works published in FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN are subject to an Attribution-NonCommercial-ShareAlike 4.0 International license. Authors are owners of their articles and can republish them in other media, provided that they communicate it to the editors and indicate the texts were originally published in FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN

How to Cite

Martínez-Vázquez, Fernando. 2026. “Digital Ethnography: Scope and Limitations of a Methodological Proposal: Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis Y Jo Tacchi. 2019. Etnografía Digital. Madrid: Ediciones Morata”. FIGURAS REVISTA ACADÉMICA DE INVESTIGACIÓN 7 (3): 189-92. https://doi.org/10.22201/fesa.26832917e.2026.7.3.494.